This is the shopping experience that should be like! ~ Shopping completed without waiting in line at the register. Go! Amazon Go!

Yes, that's what a shopping experience should be like.

You pull out a QR code on your smartphone, use it to enter the store through the gate, pick up what you want to buy, and walk out. That's it. When you take what you want from the shelf, it goes into the virtual shopping cart on your smartphone. If you change your mind, just put it back on the shelf and it will disappear from the cart. Then, when you've taken everything you want, you can just walk out. Then, the items in your virtual shopping cart will be paid for through Amazon payment. A receipt will be delivered to your app.

All of this will be available at our store at 7 2131th Avenue in Seattle, Washington, beginning early 2017.

 

How is this possible?

This is the result of a project that began four years ago.

  • Computer Vision
  • Deep Learning Algorithms
  • Sensor Fusion1

This is achieved by combining the following: Amazon has a "Just walk out technology"2It seems that it is called.

It's very convenient for shoppers, and it cuts labor costs for the store, and it also helps prevent shoplifting. For browsing, you could charge a time charge or a purchase charge if you stay for a certain amount of time.

There are many things I'm concerned about, such as what will happen if the population density in the store increases, but this is the direction they should be aiming for. I thought Google's face pass payment was good, but Amazon has easily surpassed it. (Well, I think face pass is more realistic.)

Don't do it, Amazon.

By the way, was the name "Amazon Go" chosen before the release of Pokemon Go???

footnote

  1. A technology that integrates and processes information from multiple sensors to recognize more than the sum of what can be seen from a single sensor. It is used in self-driving cars, etc.
  2. For more information, see https://www.amazon.com/b?ie=UTF8&node=16008589011

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